Athena
Athena is the Marketing and Campaigns Manager for Animal-Free Science Advocacy. Australia’s only organisation dedicated solely to ending animal experimentation and advocating for precise and safe animal-free research. In the past she has worked in communications and marketing for the tertiary education, health and environmental sectors in Australia, New Zealand and the UK. In recent years, she started an online animal rights movement called the Boycott4Wildlife which gets seen by over a million animal activists each month. Her talk will be about using the power of storytelling to replace the false narratives about animal experimentation.
The Power of Story: Reframing False Narratives in Animal Exploitation Industries
In this presentation, Animal-Free Science Advocacy’s Campaigns and Marketing Manager Athena will explain how to overcome common barriers, stereotypes and myths held by the general public in relation to animal experimentation. Learn how you can use the power of narrative to tap into shared universal values and change people’s perspective on animal experimentation. These concepts are not only applicable for animal experimentation but can be applied to any other area of animal advocacy. They originate from award-winning communications expert Anat Shenker Osorio. Learn concepts about narrative reframing that you can apply directly to your own campaigns, communications and marketing, along with links to learn more, which you can download at the end of the session.
https://animalfreescienceadvocacy.org.au/
