Kim is the content director at Animals Australia, and is focused on strategic communications and advocacy. She designs impact-led programmes that turn evidence and ethics into clear stories, builds practical systems for creative teams, and partners with campaigners to grow engaged communities. Her work spans digital content, supporter journeys and cross-team planning with a calm, animal-first voice.
www.animalsaustralia.org
Tiny Team, Big Impact: Practical TikTok & Visual Storytelling for Animal Advocates.
This workshop pairs clear principles with hands-on craft to help animal advocates make effective short-form video on TikTok and Reels. We’ll demystify what makes cause content travel (hooks, humane framing, one message, one CTA) and then show a simple, phone-first method anyone can use. Attendees leave with a repeatable content loop, a welfare-first shot list, four plug-and-play formats with on-screen text prompts, and a 10-day action plan they can start immediately — no fancy kit required. Interaction is light (brief check-ins and a worksheet), keeping the focus on usable takeaways for small teams and busy volunteers.
Presented by Kelly Dinham (TikTok and visual storytelling specialist; photographer and advocate) and Kim (Content Director, strategic communications & advocacy). Together they combine practical production know-how with audience strategy and simple metrics, so participants can create watchable stories that respect animals, grow engaged communities, and drive meaningful actions.
