kim oxley
Kimberley has been advocating for animals for more than twenty-five years and is passionate about harnessing the power of social media to energise, empower and inform — and ultimately change the world for animals. She has been working with Animals Australia for eight years, using strategic content and communications to build the largest charity social media following in Australia.
www.animalsaustralia.org
The C words: Using social media to drive change for animals through compassion, connection & content.
Summary In today’s digital age, social media can sometimes be a challenging platform to navigate. However, it’s imperative to acknowledge the undeniable influence and potential it holds, whether for the better or worse. In this enlightening session, we will delve into the transformative power of social media, with a clear emphasis on the former. We’ll explore the art of leveraging social media to shape perspectives and drive change for animals, drawing from a wealth of tried-and-tested strategies and tactics I’ve cultivated during my years as a dedicated animal advocate.
By the end of this session, attendees will gain practical insights and actionable steps that they can readily integrate into their own animal advocacy efforts, paving the way for a brighter future for animals.
