Paul BevanPaul Bevan is the founder and CEO of Magic Valley, a Melbourne-based cultivated meat startup using animal cells to produce real meat without raising or killing animals. He leads the company’s commercial strategy and works with chefs to run tastings that prove taste and performance. Paul has pitched at major APAC food-tech events and is building pilot programs across Australia and Asia. His mission: scale delicious, affordable, slaughter-free meat to cut animal suffering at speed.
https://magicvalley.com.au/
Myths vs Reality: Cultivated Meat
Confused headlines, bold claims, and real progress – often all at once. In this session, Magic Valley CEO Paul Bevan separates hype from facts on cultivated meat: safety, animal inputs, cost, regulations, and timelines. You’ll get a clear, current picture of what’s true today vs what’s coming next.
